When you utilize Liv 4 Water for your online searches, the advertisements that appear help generate revenue for the organization, which is then directed towards providing clean drinking water globally. The presence of contaminated water leads to severe health issues such as cholera, typhoid, and hepatitis A, all of which stem from unsafe water consumption. Moreover, clean water is crucial for food production, making its availability even more critical. Currently, more than 750 million individuals lack access to safe drinking water, a staggering figure that is more than double the entire population of the United States. The absence of reliable clean water sources significantly impacts lives, forcing families to travel long distances to obtain safe water and often keeping children from receiving an education. Liv4Water generates income through online searches and clicks on ads displayed in search results, with revenue-sharing agreements in place with the search engine providers that supply these advertisements. This innovative model not only raises awareness about the water crisis but also actively contributes to alleviating it by funding clean water initiatives.