Aha! is software for product builders. More than 1 million product teams use Aha! to connect customer insight, strategy, and delivery in one place.
The Aha! product suite supports the full product lifecycle. Teams can define goals and roadmaps, run customer interviews, collect and evaluate ideas, explore concepts visually, manage development work, and share product knowledge across the organization.
Each product serves a clear purpose:
Aha! Roadmaps is the complete product management solution — set strategy, prioritize features, and share visual plans.
Aha! Discovery is the new way to manage customer interviews — centralize meeting transcripts, uncover key product insights, and link them to your roadmap.
Aha! Ideas is the comprehensive idea management solution — crowdsource feedback, engage your community, and prioritize what drives revenue.
Aha! Whiteboards is the visual space for product innovation — define user flows, create mockups, and collaborate on roadmaps.
Aha! Builder is the fastest way to create trusted business applications — for product managers who know what is needed and are bold enough to develop them with an AI assistant.
Aha! Develop is the agile tool that links strategy to delivery — for technical leaders who want to ensure product and engineering work well together.
Aha! Teamwork is the flexible project management tool — choose how you work, manage all tasks, and stay aligned with strategic plans.
Aha! Knowledge is the product information hub — craft documents, add visuals, and share everything in a central place.
Aha! Academy is the best way to learn about product management and Aha! software. Get certified and be recognized as an expert.